Rijk Zwaan launches ‘The long term is sky’ campaign | Post

Vegetable seed company highlights the worth of shared entrepreneurship in cucumber breeding

Rijk Zwaan cucumbers The future is sky

Rijk Zwaan has highlighted the significance of partnerships in cucumber innovation and the growth of new types in the initial video of its new ‘The foreseeable future is sky’ series.

The vegetable seed business, which has been energetic in cucumbers considering the fact that 1937, reported the campaign was aimed at superior-tech growers.

”Rijk Zwaan has been lively in the cucumber marketplace for numerous decades, in the two common and higher-tech cultivation,” the team said.

”Production in minimal greenhouses step by step evolved as new cultivation tactics disrupted cucumber cultivation solutions. Many thanks to a state of mind of shared entrepreneurship, Rijk Zwaan was able to respond to these speedy developments in line with the company’s ambition to be the most popular breeding lover in all cucumber segments.

”To realise this ambition, the breeding office and the rest of the organization have constantly strongly believed that it is crucial to remain in close call with growers,” it continued.

Wide cucumber portfolio

This ambition was also obvious in the company’s higher-wire portfolio and knowledge, it mentioned, with Rijk Zwaan lively across all forms and featuring additional than 50 superior-wire cucumber kinds in its assortment, ranging from snack cucumbers to extended cucumbers.

”The long-standing connection of believe in with growers enables Rijk Zwaan to not only dream with growers about the long run, but also to dare to make conclusions and subsequently to do what has been decided,” it claimed. ”This has led to the enhancement of strong versions these types of as Skyview, Verdon and Bonwell. With each other, a answer can generally be discovered – for any local climate, any greenhouse and any year.”

Rijk Zwaan stated that ’The long term is sky’ sequence would see the enterprise share its skills on marketplace tendencies and current growers’ and breeders’ inspirational real-life stories to underline just how substantially the company values its partnerships.

”You can plant the seed yourself, but real growth is reached collectively. ‘The upcoming is sky’,” it additional.

Occasions program

In the meantime, Rijk Zwaan has said that it is gearing up for active program of events in June, starting by presenting its promising new and vibrant versions at its very own Hydroponics and Outdoor Demo on 13-24 June in Dinteloord.

At the demo it will present its living lettuce idea Salatrio and Salanova as perfectly as its new-reduce salad remedy Salanova Teenleaf, amongst other individuals.

Along with the hydroponics demo Rijk Zwaan is also web hosting its out of doors demo, involving products and solutions this sort of as the cauliflower varieties that are element of its Bloom label, as well as the Pb Protection kinds that have potent resistance in opposition to clubroot.

From 14-16 June, Rijk Zwaan will be exhibiting at GreenTech in Amsterdam, highlighting its understanding of large-tech greenhouse production solutions, its specially bred versions for higher-tech cultivation, retail marketplaces and cooperation in the greenhouse provider community.


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