“Profits of are living lettuce in regular greengrocers have grown in new several years”

Among the several rewards presented by hydroponics (with the major 1 being the optimization of all the assets utilised in agriculture, from the acreage required for the crops to the use of water), the fact that it would make it probable to develop goods with distinctive traits, this kind of as live lettuce, is superb.


“Are living lettuces are identified as like that for the reason that they are sold with the root, which will allow them to have a longer shelf life than standard lettuces. By retaining humidity in the roots, reside lettuces can be saved in ideal problem for up to 2-3 months. They let you to have a freshly-picked products at all situations,” suggests Carlos Menchaca, from Endinava. “This aids reduce discards and meals squander, in comparison to regular or new-reduce lettuce.”

In fact, this was a single of the most important elements that led this loved ones enterprise, an endive generation specialist with much more than 40 many years of experience in the agricultural sector, to turn into included in the output of reside lettuces, aiming to deliver its clients with high-quality solutions and innovative, sustainable and environmentally welcoming solutions, claims the export supervisor of the Navarrese business.

Carlos Menchaca.

“We industry our live lettuce in two diverse formats, depending on the close client. For stores, we pack them in unique conical baggage, and for the foodservice channel, we pack them in patented boxes built by us exclusively for this products. These containers have holes strategically placed in the foundation to hold the lettuces, which are crammed with drinking water, so that only the roots stay within and can continue to be hydrated while averting any damage or rotting of the leaves.”

“This structure, which allows the product to have a actually extensive shelf lifestyle, has turned the foodservice channel into a single of our major consumers. Makro, for instance, is a person of our biggest shoppers,” claims Carlos. “Even so, during the pandemic, when the catering sector closed down, we noticed the gross sales of our dwell lettuces maximize in conventional greengrocers, and these continue being secure. At least in northern Spain, a lot of individuals ever more favor to purchase at neighborhood greengrocers, which are specializing in quality items, and in which the greengrocer provides a personalized therapy to clients and handles the products and solutions with treatment.”


Endinava marketplaces 4 varieties of reside lettuce underneath its Vivita brand name: Oak Leaf, Batavia and Lollo in various colours and its most remarkable solution: Trocadero lettuce. Its production final 12 months amounted to 800,000 units. “All our lettuces are environmentally-pleasant. Considering that they are grown hydroponically, we conserve a substantial amount of money of water in their generation and prevent polluting the soil and aquifers with nitrates,” states Carlos.

New at Endinava: organic and natural figs
nava2Endinava’s exceptional portfolio includes a new addition: natural and organic figs. “With this product, considered a superfruit and widely consumed by the Arab local community, we have been concentrated on exports and purpose to reach marketplaces in France, Germany and the Netherlands. Very last yr we acquired the initially harvest from our plantations. It was a small volume, but in one particular or two several years, as the trees become completely successful, we assume to exceed 180,000 kilos.”


“Our natural figs are marketed below the Bigos manufacturer. They are sorted by sizing at the time of harvesting and go directly from the tree to their last packaging, to avoid further handling of the fruit.”

“The harvest in Ribera del Ebro occurs later on than in other output regions, these kinds of as Andalusia, the Levant or Lleida, so it is a enhance for the buyers doing the job with Spanish solutions. The first harvest kicks off in the first week of July and lasts for 3 months, and the 2nd harvest starts in the very first week of September and goes on for concerning 6 and 7 weeks.”

“At the minute, we are prepared to discover distributors in Europe that enjoy natural and organic and quality merchandise,” says Carlos Menchaca.

navalogoFor more info:
Carlos Menchaca
Exports Manager
Paseo de la Presa s/n
31589 Sartaguda, Navarra, Spain
Tel.: +34 948 667 048

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