Mensa Models acquires the greater part stake in gardening solutions model TrustBasket


Mensa Manufacturers has invested in homegrown on the internet gardening alternatives brand name, TrustBasket.

Founded in 2015 by Santhosh Appaji, Santhosh Kumar N and Shekar N, TrustBasket provides a selection of gardening options catering to unique customer segments — from gardening kits for hobbyists to compost makers and specialised soils for experts.

TrustBasket’s merchandise are out there on its D2C web page, Amazon, and other ecommerce platforms. Because its inception, the startup has served around 1.2 million customers, the enterprise mentioned in a statement. 

“As a special, purchaser-centric brand name, TrustBasket is an remarkable new addition to our electronic-initial portfolio of makes and marks our first financial investment in the property gardening place,” reported Ananth Narayanan, Founder and CEO of Mensa Manufacturers.

“We imagine this partnership has huge probable. Collectively we will cater to the conclusion-to-conclude desires of new-age gardeners to assistance them working experience the joy of gardening. We have charted out a 5-12 months strategic approach for the manufacturer and with our expertise in constructing digital-initially models. I am assured that TrustBasket will be a residence identify, identified for its solid neighborhood and purchaser knowledge,” he added. 

Mensa Brands is creating a tech-led household of brands by investing in and scaling up digital-to start with manufacturers throughout varied classes together with manner and clothing, property and garden, elegance, and particular care.

“TrustBasket’s journey begun with a couple of buddies coming jointly and doing the job toward filling a gap in the market place. In the last six a long time, we have witnessed speedy development, serving a lot more than a million customers with our high-high quality items,” stated Santhosh Appaji, Co-founder, TrustBasket. 

“With Mensa team’s support, TrustBasket will be ready to consolidate the domestic industry and broaden our arrive at to international markets.”

This is the 3rd acquisition Mensa has created in 2022 soon after leather brand name Estalon and aromatherapy D2C brand Florona



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