Dive Quick:
- Meijer is bringing lettuce and salad greens from Michigan-based mostly hydroponic make grower Revolution Farms to all of the Midwestern retailer’s 262 places, the businesses introduced in a push release final Thursday.
- Underneath the partnership, Revolution Farms is giving Meijer with solutions such as slice, full leaf and full head lettuce below the grower’s have brand name and providing all the lettuce for the chain’s “Fresh from Meijer” prepared-to-take in salad kits.
- Meijer is highlighting the environmental advantages of the arrangement and observed that deliver from Revolution Farms reaches its consumers in much less than fifty percent the time as lettuce that comes from the West Coastline.
Dive Perception:
Revolution Farms’ relative proximity to Meijer shops is a important rationale why the retailer has turned to the grower to enable meet its deliver requirements, according to the press release.
In addition to aiding Meijer get to its sustainability targets by lessening travel distance and supplying a for a longer time shelf life, the partnership will allow the retailer to give buyers with access to regionally generated food and provide “as a platform to promote brands that share our passion,” Meijer Generate Consumer Sarah Jennings stated in a assertion.
Revolution Farms harvests lettuce daily and is equipped to distribute it to Meijer spots in just two times after harvesting it, which the retailer claimed presents purchasers crispier and crunchier salads even though also lessening waste. Meijer runs shops in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
Deliver from Revolution requires 95% less miles in a truck to attain grocery shops in the Midwest than other lettuce farms that also provide deliver 12 months-spherical to the region, the grower says on its website. Dependent in Caledonia, Michigan, the organization claims that its create-growing methods minimize drinking water intake by 90% and need 90% considerably less land than other solutions.
Revolution Farms founder and CEO John Eco-friendly mentioned in the push launch that its capability to perform with Meijer stems from its modern greenhouse growth, which spans 85,000 sq. feet and can accommodate far more types of lettuce than it could just before. The grower is now able of escalating up to 1.5 million lbs . of produce for every 12 months, in accordance to the announcement.
Meijer’s partnership with Revolution Farms puts the retailer in the corporation of other grocers that have also spruced up their create assortment with sustainability in head. For illustration, Albertsons declared last 12 months that it experienced expanded its collection of vertically farmed produce from Bowery Farming to 275 Safeway and Acme suppliers on the East Coastline. Kroger, in the meantime, past spring expanded a deal with indoor farm operator 80 Acres Farms to offer refreshing generate to extra than 300 supermarkets in Indiana, Kentucky and Ohio.
