introducing new dimensions to the lettuce group

Meals merchants and processing organizations are constantly looking for innovation. In that context, Rijk Zwaan has merged the greatest of two globally well-known lettuce sorts into one single lettuce: Crunchy Lettuce. Mixing the sweet elongated leaves of cos with the crunch and juiciness of iceberg, all associates of the Crunchy Lettuce family offer you individuals a new taste practical experience.


Increasing lettuce category with the Crunchy Lettuce family
Crunchy Lettuce is a best case in point of how Rijk Zwaan is continuously wanting to innovate the lettuce group. It presents vendors a ready-built ‘family’ of responsible and dependable goods, given that Crunchy Lettuce is accessible in numerous measurements: substantial, midi and mini. In addition, Crunchy Lettuce is beautifully aligned with the developing consumer demand from customers for less plastic packaging. The bigger-sized Crunchy Lettuces can be displayed on retail shelves packaging-totally free, devoid of compromising on the shelf lifestyle. This allows shops to decrease their use of plastic packaging in comparison with normal cos lettuce types. Speaking of innovating the group, the mini Crunchy Lettuces allow for retailers to introduce a fully new and inspiring idea for people: ‘Snack Lettuce’, because the unique leaves can be crammed and eaten as a wholesome snack.

Crunchy Lettuce responds to the hydroponics trend
Considering the fact that the snack-sized Crunchy Lettuce can be developed hydroponically, it also addresses the rising demand for cleanse items on grocery store shelves. While we have a quite functional assortment of desirable lettuce ideas that are suited for hydroponic output (i.e. Salatrio, Butter and Batavia), up right until now we lacked a lettuce kind with a juicy and crunchy bite. Crunchy Lettuce has stuffed this hole. Many thanks to this concept, we can now meet the climbing need from retailers for domestically developed, clear and nutritious lettuce all yr spherical.

rijkzwaanFor far more information and facts:
Bauke van Lenteren
Rijk Zwaan
Tel: +31 ()6 51 09 28 72

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