introducing enjoyable new dimensions to the lettuce class


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Growing lettuce group with the Crunchy Lettuce spouse and children

Crunchy Lettuce is a ideal example of how Rijk Zwaan is constantly hunting to innovate the lettuce category. It offers retailers a completely ready-created ‘family’ of dependable and trusted merchandise, since Crunchy Lettuce is out there in numerous sizes: big, midi and mini. Moreover, Crunchy Lettuce is properly aligned with the growing consumer demand for much less plastic packaging. The larger sized-sized Crunchy Lettuces can be shown on retail shelves packaging-absolutely free, without having compromising on the shelf lifestyle. This enables suppliers to reduce their use of plastic packaging compared with regular cos lettuce styles. Speaking of innovating the group, the mini Crunchy Lettuces permit retailers to introduce a entirely new and inspiring concept for customers: ‘Snack Lettuce’, given that the unique leaves can be crammed and eaten as a balanced snack.

Crunchy Lettuce responds to the hydroponics development

Considering the fact that the snack-sized Crunchy Lettuce can be developed hydroponically, it also addresses the growing demand for thoroughly clean items on supermarket cabinets. Whilst we have a extremely flexible assortment of desirable lettuce concepts that are appropriate for hydroponic production (i.e. Salatrio, Butter and Batavia), up until finally now we lacked a lettuce type with a juicy and crunchy chunk. Crunchy Lettuce has filled this gap. Many thanks to this concept, we can now satisfy the rising desire from merchants for domestically developed, cleanse and nutritious lettuce all yr spherical.

Get hold of

The Crunchy Lettuce spouse and children obviously features shops a good chance to innovate their lettuce classification and incorporate worth for individuals. For much more info, remember to stop by our Crunchy Lettuce web site or speak to Bauke van Lenteren, Specialist Advertising and marketing Convenience and Leafies at Rijk Zwaan.

Disclaimer

Rijk Zwaan Export BV printed this content material on 27 January 2022 and is only liable for the data contained therein. Dispersed by Public, unedited and unaltered, on 27 January 2022 13:28:01 UTC.

Publicnow 2022

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