“Income of live lettuce in common greengrocers have developed in the latest a long time”


Between the many benefits furnished by hydroponics (with the most important one particular currently being the optimization of all the means utilized in agriculture, from the acreage required for the crops to the use of water), the simple fact that it helps make it probable to expand products and solutions with exclusive traits, these kinds of as dwell lettuce, is excellent.nava6

“Stay lettuces are referred to as that because they are marketed with the root, which will allow them to have a more time shelf existence than regular lettuces. By retaining dampness in the roots, are living lettuces can be saved in best issue for up to 2-3 weeks. They allow for you to have a freshly-picked merchandise at all occasions,” states Carlos Menchaca, from Endinava. “This assists reduce discards and foodstuff squander, in contrast to common or fresh-slash lettuce.”

In reality, this was one of the major aspects that led this household business, an endive creation expert with far more than 40 years of working experience in the agricultural sector, to grow to be involved in the manufacturing of stay lettuces, aiming to present its consumers with good quality goods and progressive, sustainable and environmentally helpful alternatives, suggests the export manager of the Navarrese business.

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Carlos Menchaca.

“We market our dwell lettuce in two unique formats, dependent on the stop customer. For vendors, we pack them in personal conical bags, and for the foodstuff support channel we pack them in patented packing containers developed by us exclusively for this solution. These boxes have holes strategically placed in the foundation to hold the lettuces, which are stuffed with drinking water, so that only the roots continue being within and can stay hydrated though preventing any hurt or rotting of the leaves.”

“This structure, which allows the product to have a truly long shelf life, has turned the food stuff service channel into just one of our most important purchasers. Makro, for case in point, is one particular of our largest consumers,” states Carlos. “On the other hand, in the course of the pandemic, when the catering sector closed down, we saw the revenue of our are living lettuces boost in common greengrocers, and these stay steady. At least in northern Spain, many people more and more choose to acquire at neighborhood greengrocers, which are specializing in high quality items, and wherever the greengrocer offers a individualized therapy to clients and handles the merchandise with care.”nava4

Endinava markets 4 kinds of live lettuce under its Vivita model: Oak Leaf, Batavia and Lollo in various hues and its most outstanding product or service: Trocadero lettuce. Its production very last year amounted to 800,000 models. “All our lettuces are environmentally-welcoming. Since they are grown hydroponically, we help save a substantial amount of money of drinking water in their production and avoid polluting the soil and aquifers with nitrates,” states Carlos.

New at Endinava: organic figs
Endinava’s unique portfolio involves a new addition: natural and organic figs.

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“With this product or service, regarded a superfruit and greatly eaten by the Arab neighborhood, we have been focused on exports and aim to reach marketplaces in France, Germany and the Netherlands. Previous 12 months we received the initial harvest from our plantations. It was a smaller quantity, but in just one or two several years, as the trees develop into entirely productive, we count on to exceed 180,000 kilos.”

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“Our organic figs are bought under the Bigos brand. They are sorted by size at the time of harvesting and go specifically from the tree to their final packaging, to stay away from more dealing with of the fruit.”

“The harvest in Ribera del Ebro occurs later on than in other generation places, this sort of as Andalusia, the Levant or Lleida, so it is a complement for the consumers working with Spanish goods. The first harvest kicks off in the initial week of July and lasts for 3 weeks, and the 2nd harvest commences in the initially week of September and goes on for among 6 and 7 weeks.”

“At the second, we are willing to come across distributors in Europe that recognize organic and natural and quality products,” suggests Carlos Menchaca.

navalogoFor additional information:
Carlos Menchaca
Exports Manager
Endinava
Paseo de la Presa s/n
31589 Sartaguda, Navarra, Spain
Tel.: +34 948 667 048
export@endinava.com
www.endinava.com



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