SAN DIEGO–(Enterprise WIRE)–Jan 25, 2022–
Epic Gardening, the on the web gardening vacation spot founded by Kevin Espiritu announced these days an expenditure of $17.5 million by The Chernin Team ( TCG ) to finance its ongoing development and growth.
Kevin Espiritu, Founder Epic Gardening (Picture: Enterprise Wire)
Founded in 2013, Epic Gardening is a trustworthy source for hundreds of thousands of enthusiast and aspiring gardeners who want to expand their possess foodstuff and learn inventive gardening techniques. Originally begun as a passion for Espiritu, Epic Gardening has grown into a strong content material platform for the gardening curious and fanatic with around 3M social followers, 10M life time podcast downloads and 10M site visits in 2021. Espiritu’s initially e-book, Field Guidebook to Urban Gardening that teaches readers how to improve food items no matter the place they live, has offered more than 30,000 copies.
“The mission of Epic Gardening is uncomplicated, but bold: teach the earth to expand,” reported Kevin Espiritu. “Cultivating vegetation has been a core component of human daily life for hundreds of a long time, but data on how to study the skill established is sorely outdated and inaccessible. My purpose with Epic Gardening has often been to ‘learn in public’, and showcase my rising journey on fashionable platforms, directly to my audience. This expenditure from TCG will help speed up that mission considerably.”
Espiritu is developing a network of enthusiastic, relatable, and professional gardeners to incorporate unique growing views and abilities on the Epic Gardening system. His gardening assistant turned content creator, Jacques Lyakov, amassed a sizable adhering to in a handful of months, and Chris Chung of Vancouver-centered Fluent Backyard will make information to increase to Epic’s cold-local climate gardening presenting.
“From a client level of check out, discovering how to yard with Kevin and staff as your companions is an extremely loaded and fulfilling knowledge,” suggests Luke Beatty, associate at TCG. “Community and reliable engagement are Epic Gardening’s lifeblood, similar to other disruptive models in the TCG portfolio such as MeatEater, Food52 and Surfline. Tens of tens of millions of customers recognize as gardeners and our perception is that they will progressively switch from major box retailers to content-led digital manufacturers.”
In 2019, Epic Gardening launched its on the internet retail store to give hugely-curated, best-in-class gardening items made to carry out very well for the gardener and stand the take a look at of time. Just about every solution is hand-chosen right after in-depth screening, research, and many seasons of “in-the-back garden” rising practical experience. The store at present delivers sturdy metal elevated backyard garden beds from Birdies Back garden Items, innovative extensive-long lasting seed setting up trays, at-household composting alternatives and far more.
Espiritu extra, “There’s a massive chance to provide earth-course gardening education and very best-in-course high quality gardening goods directly to the Epic Gardening group. I am outside of thrilled to lover with TCG to assist fulfill this mission, as their monitor document is unparalleled in the information to commerce space. I have been regularly impressed not only by their perform ethic, but also by their experience and counsel on developing a creator-led manufacturer like Epic Gardening.”
The investment will be made use of to bolster Epic’s functions, commerce, and material groups and aggressively scale its presenting of gardening products and articles. New critical hires incorporate Linus Walton as Chief Running Officer and Ty Bostain as Director of Commerce, bringing in depth experience scaling customer manufacturers.
Epic Gardening is a main on the web gardening media corporation, where tens of millions of enthusiastic gardeners occur for entertaining and useful growing details throughout its web site, podcast, social platforms, and historically printed books. As a result of its online shop, released in 2019, Epic Gardening offers highly-curated, finest-in-class gardening merchandise designed to conduct very well for the gardener and stand the take a look at of time. www.epicgardening.com
Launched by Peter Chernin, Jesse Jacobs, and Mike Kerns, TCG is an expense company dedicated to making buyer companies. The TCG staff has a observe report of working with entire world-course consumer manufacturers in written content, commerce, and customer-tech, which include Foodstuff52, Headspace, MeatEater, The Pro’s Closet, Everlywell, Surfline and Lovevery. tcg.co
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PUB: 01/25/2022 07:08 AM/DISC: 01/25/2022 07:08 AM
Copyright Small business Wire 2022.