adding new dimensions to the lettuce category

Meals stores and processing companies are constantly wanting for innovation. In that context, Rijk Zwaan has blended the ideal of two globally well known lettuce styles into just one one lettuce: Crunchy Lettuce. Mixing the sweet elongated leaves of cos with the crunch and juiciness of iceberg, all customers of the Crunchy Lettuce family members offer shoppers a new style working experience.


Escalating lettuce category with the Crunchy Lettuce family members
Crunchy Lettuce is a best instance of how Rijk Zwaan is consistently searching to innovate the lettuce classification. It features merchants a prepared-designed ‘family’ of responsible and dependable merchandise, since Crunchy Lettuce is obtainable in several measurements: substantial, midi and mini. Moreover, Crunchy Lettuce is completely aligned with the expanding customer need for less plastic packaging. The more substantial-sized Crunchy Lettuces can be shown on retail cabinets packaging-free of charge, without compromising on the shelf lifestyle. This enables suppliers to lower their use of plastic packaging when compared with frequent cos lettuce varieties. Speaking of innovating the classification, the mini Crunchy Lettuces let vendors to introduce a wholly new and inspiring thought for buyers: ‘Snack Lettuce’, considering that the specific leaves can be filled and eaten as a healthy snack.

Crunchy Lettuce responds to the hydroponics trend
Because the snack-sized Crunchy Lettuce can be developed hydroponically, it also addresses the expanding need for clean up items on supermarket shelves. While we have a quite versatile array of attractive lettuce ideas that are appropriate for hydroponic manufacturing (i.e. Salatrio, Butter and Batavia), up until eventually now we lacked a lettuce variety with a juicy and crunchy chunk. Crunchy Lettuce has filled this gap. Thanks to this principle, we can now meet up with the rising demand from customers from shops for regionally developed, clean up and healthful lettuce all year spherical.

rijkzwaanFor a lot more data:
Bauke van Lenteren
Rijk Zwaan
Tel: +31 ()6 51 09 28 72
Electronic mail: 

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